Simple and Effective: Q&A with Garage Kings Co-CEO & Co-Founder Tim Frazer

Co-CEO and Co-Founder of rising garage flooring franchise opens up about how Garage Kings helps franchisees thrive in a simple and effective business model

Complex business models can make owners’ lives extremely difficult. Rather than focusing on growth and doing what they are passionate about, they wind up having to operate under stress and committing their time to solving complex business issues.


At Garage Kings, we want our people to win and we want to help our people win. We wake up every morning thinking about ways to help our people — it’s just who we are. As a new operator who is Garage Kings Franchise teamcoming on to start up with Garage Kings, we want to make it seamless and as easy as possible. That’s not to say there isn’t work involved — it’s hard work starting a business, and it’s valuable and rewarding work, but everything we do is about helping people get started as easily as possible. We’ve set out from the start understanding that simplicity will help you win.

In this interview, Tim Frazer, Co-CEO and Founding Partner, opens up about the roots of Garage Kings and how a simple business model allows franchise owners to grow and prosper, and much more.

Why is garage flooring a good business to invest in?

Frazer: First of all, people love spending money on their houses. Garages used to be an afterthought, and now it’s becoming increasingly more common to upgrade a garage just as you would any other room in your house. It makes sense, as typically a garage is one of the largest, if not the largest room in a house, and homeowners want to maximize that space by turning it into an airbnb rental, a man cave or a showroom for their automobiles.

What makes Garage Kings franchises unique in the garage flooring industry?

Frazer: What truly makes us unique is our passion for helping entrepreneurs grow. From the beginning, we knew that we wanted to help as many people as possible, do what they love. If more people are doing what they love, the world is a much better place — and owning a business in a booming industry is a great way to do that. We’ve proven our model, and our significant growth is the fact that our success is replicable, and we’re ready to help as many entrepreneurs succeed in business as we possibly can.

How does the Garage Kings business model help franchisees succeed?

Frazer: Garage King’s business itself is really simple. You have two two technicians go into a house and finish a garage floor coating from start to finish, with prep, repairs, and coatings. Instead of a 3-day process, the whole thing is done inside of a day for a typical job. It’s not a complicated sell, so you can move fairly quickly on that front. The magic is in who you are and what you bring to the brand. We’re surrounded by a bunch of amazing people. A huge part of our culture is that we want to help our operators laser in on what helps them win. Simple is what we strive for — it’s hard work, but it’s repeatable work, and this allows our franchisees to build a book of business and focus on growth.

What do you think has helped Garage Kings to grow as quickly as it has?

Frazer: We don’t stop. We take feedback from our operators on what’s going to help them be more successful in their business and what’s going to make it easier for them to focus on the things that help them win. Our team is working non-stop to help bring that to them so they can focus on doing the things they do best, like selling and doing floors.

What kind of support does Garage Kings offer to franchisees?

Frazer: We’ve got full-time graphic designers on staff who can help with ads and whatever local marketing campaigns you want to run, we have people who can talk about marketing strategy to help with what you should do during different phases of your business to really help you structure that for your own market and goals. We have digital web marketing — all that stuff is done by our team and some of that stuff can be quite complex, but we want to take the complexity away from your business so that you can focus on the simple execution of running and growing a business that you love. We also have account managers who will talk to you on a regular basis, to help you understand where you need help and how we can support you. We’ve built a team that can execute digital marketing strategies. This is Google and search engine optimization and all the fancy buzzwords that help get people’s attention online and we do that nationally for each location. We have a 24/7 call center that will take calls so that while you’re out selling and getting projects done, so you’re not missing sales opportunities because you didn’t answer a phone call. All of this is happening on the back end so you can focus on selling and doing projects and and really growing your local reputation.

Who is the ideal franchisee for Garage Kings?

Frazer: Somebody who really cares about quality and customers and isn’t afraid to sell. Obviously there’s a lot of selling that can happen in this and you can hire people to do that with you, but you really need to be able to talk to people, sell, and care about the customer experience. This is about so much more than putting coatings on the floor. This is about the customer experience from, “I’ve never heard of Garage Kings,” to “Yes, I want it,” to “I got a quote,” to “I got the job scheduled, to “I love it.”

Why is now the right time to invest in Garage Kings?

Frazer: I think now is a really really good time to get into the business. The industry is in a really good spot and the brand is in a really good spot from a growth perspective. Over the next three to four years, you’re going to see a much bigger Garage Kings footprint across the United States And Canada. If that’s something you want to be a part of, I definitely recommend you take action and get your spot before it goes.

Bring this booming flooring business to your community today

A Garage Kings franchise is a low-cost investment opportunity offering high growth potential. Startup costs range from $97,250 to $241,500. Since 2017, Garage Kings has been expanding across the United States and Canada, thanks to a simple and effective business model built for entrepreneurs who are passionate about helping people and bringing a cutting-edge 1-day garage renovation to homeowners.

For in-depth details about the Garage Kings franchise opportunity, fill out this quick Garage Kings Franchise Request form.  You also can learn more by calling: 317-526-4510