How to Start a Garage Flooring Business
Starting garage floor business lets you tap into a booming home improvement market
The garage flooring business is booming. That’s because entrepreneurs looking for a new niche in the massive home improvement segment have realized an almost-universal truth for most drivers: your garage is the first place you see when you get home and the last place you see before leaving.
Yet, surprisingly, the garage has been the most neglected area of the home pretty much since it was invented. A concrete floor, coupled with some white-washed drywall, and a ceiling of some sort are all that most people have. That’s changing though, and Garage Kings franchise is at the forefront of this new home improvement business.
Before you leap into a new career by starting a garage flooring business of your own, there are a few things you should know and a few reasons why doing so makes a great business investment.
Understand the market before you start a garage floor franchise
It’s hard to overstate the role a garage plays in American life. According to Garage Living, the average American spends 2-3 hours a week in the garage working on projects or hobbies.1
Garages also make a wise investment in home improvement, according to Garage Living. Citing a study of real estate agents, the results were surprising.
“Of the 500 Realtors surveyed, 79 percent of them agreed that garages deserved as much attention as any other space in the home when it comes to organization,” Garage Living noted, adding that, “88 percent believe that maintaining an organized garage reflects an owner’s pride in their home.”
So what exactly are homeowners looking for? And how does starting a garage flooring business help them achieve these results?
Garage owners are looking for one thing: garage envy
More than 80 percent of all homes – that’s houses and condominiums – throughout America have a garage. Yet, for the vast majority of homeowners, their garages are the most unsatisfying area of the home – cluttered, messy, and drab.
These homeowners realize this, too. Garage Living points out that more than half – 52 percent – of these homeowners are seeking ways to create a garage that their neighbors envy. One of the main ways they can accomplish this is to install a flooring system in their garage that improves the overall aesthetic.
That’s where starting a new garage flooring business comes in. You become a conduit to helping these homeowners create the kind of space that the Joneses next door will want to copy.
There are several kinds of garage flooring to consider before starting your garage flooring business
Like almost every other floor in the home, there are many kinds of garage floor finishes homeowners are considering. A quick Google search reveals more than two dozen varieties of rubber mats for garage floors, and that’s just one example.
However, garage flooring can be broken down into four broad categories. They are:
- Floor paint
- Modular mat flooring
- Stained concrete flooring
- Epoxy flooring
Each of these products have benefits and weaknesses, and homeowner preference varies widely based on the homeowner’s needs, their preferences, even the kind of lifestyle they lead.
Not all garage floors are created equal
Of the four kinds of garage flooring categories, some stand out more than others as a wise investment. Before you decide to start a garage flooring business, though, you need to understand the strengths of each of these potential avenues.
The first, floor paint, is precisely what it sounds like. An installer sprays or rolls a thick coating of paint onto the floor. While this option is the most inexpensive way to cover ugly concrete, it’s not a long-term solution to spalling, expansion cracks, or other issues that garage floors pose. Also, floor paint is the least-durable of the flooring products, and it must be reapplied regularly.
The next most popular kind of garage floors come in a box and click together. These modular mat floors can be made of rubber, composite, or other materials, and they are a durable surface. However, they are susceptible to stains from that pesky oil leak, and with some products, water can seep beneath them and create a fertile breeding ground for mold and bacteria.
Stained concrete flooring is all the rage inside homes, and it makes a bit of sense to run the same product into the garage. There’s just one problem, though, with throwing down a concrete stain on that garage floor: garage slabs are poured and finished differently than the slab in the rest of the home. This creates problems when the floor cracks, concrete spalling sets in, or an oil stain penetrates to the concrete layer.
That brings us to epoxy floor products. These durable, high-performance finishes combine the ease of application of painted floors, the utility of mats, and the attractiveness of stained concrete. Epoxy floors also add durability where other floor products fall short.
The first steps to starting a garage flooring business
Now that you understand the kinds of garage flooring available and choose the kind of product you want to deliver to customers, there are a few steps you’ll need to take in order to start selling the garages of people’s dreams. The process starts with getting the required licenses and insurance for your market. Connect with the local Chamber of Commerce or economic development agency for guidance.
After you’ve tackled licensing and insurance, you’ll need to pick a name for your business. The name should tell potential clients a little something about your new garage flooring business, and it should be memorable. A good business name is vital to establishing a brand that thrives in the market.
Finally, after you’re licensed and have created your brand, you’ll need to market your business to potential clients. This can mean advertising in the local paper, on radio and television, and developing a social media presence to help get the word out about what you do. It can also be expensive.
If it seems like a lot, that’s because it is. This is probably why IBISWorld estimates more than half of all new businesses will be franchise businesses within 20 years. That’s where a company like Garage Kings franchise comes in.
Let Garage Kings franchise help you take the guesswork out of starting a new garage flooring business
Garage Kings Franchise is quickly becoming the gold standard in epoxy garage floors. We are actively recruiting entrepreneurs in communities throughout America who want to take on the massive, virtually untapped market for garage flooring. If you’re ready to get a jump-start on the competition, request our free franchise information report.